Article Marketing Spinning

I’ve used this phrase in previous articles and I’ve even recommended it. But what is article spinning and how do you use it in your article marketing process?
What is article spinning?
This basically means that the article is lightly re-written. For example, adjectives can be substituted, the lead sentence can be re-phrased and, if applicable, whole [...]

Article Marketing and Outsourcing

The typical article marketing process is as follows:

Keyword research
Writing articles
Posting articles to first directory
Posting articles as is or with some “spinning” to additional directories

Do you have to all these tasks?
No, you don’t. But you need to be smart about what you outsource and to whom you outsource it.
Keyword Research
This task can be easily taken care [...]

Integrated Article Marketing

Like any marketing technique you use in your business, article marketing should be an integral part of your overall article marketing plan. It should not be a plan unto itself … it should support and compliment all the other methods and techniques you are using in your business.
Here are a few marketing techniques that are [...]

Double Duty Article Marketing: 4 Ways to Get More Mileage Out of One Article

Can an article you write serve more than purpose? You betcha! In fact, I highly recommend that when you write an article in the first place, you have in mind from the get go that it will serve at least double duty.
What do I mean by that? Let me tell you …
1. One Subject – [...]

Article Marketing and Your Ezine

If your article marketing is successfully driving traffic to your website, your opt-in list should be growing, too. Statistically speaking, at least 2% to 10% of your website visitors should be taking you up on your opt-in offer.
Once they are on your list, they should be receiving emails from you at least once a month. [...]

Re-Purposing and Article Marketing: 7 Ideas

So you’ve been diligent in your article marketing and you’ve built up a nice library of articles that you’ve posted to both article directories and your blog. But you don’t have to stop there … publishing an article on the web does not need to be the end point of that work. Here are some [...]

Article Marketing and Your Blog

What do article marketing and blogging have in common? Both are driven by written content. Both can help your website traffic using key word phrases and search engine optimization. Both can illustrate your expert breadth or depth (or both) of knowledge.
Given all these commonalities, can you see how article marketing can drive your blogging and [...]

Print Article Marketing

If you are a good enough writer, getting your articles published in print publications can be a real effective technique for increasing visibility and perceived expert status.
Small Local Newspaper
Is there a newspaper where you live that caters to your target market? You can propose writing a column for them on your topic of expertise. Of [...]

Podcasting and Article Marketing

On Monday, I made a brief mention of using your articles to create a podcast. In this post, I’m going to expand upon that brief mention.
This idea will only work well if you are writing at least one article a week, which if you’re blogging you should be doing much more than that. So, assuming [...]

Article Marketing and Audio Articles

On Friday I talked about turning your articles into videos. Since you’re doing that, you might as well also use the audio alone, as well. There are going to be people who would rather listen to your articles than watch or read them. And, there are now lots of options to publish your audio files [...]



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Article Spinning, Part 1: What is Article Spinning?