Since the headline is usually and first thing a read sees, it is the first piece of copy that will either draw in or repel your reader. Therefore, creating compelling headlines is a critical skill in copy writing.
There are plenty of template out there that you can use to create a winning headline, but if [...]
As I’ve tried to fill up posts this month about advertising, I’ve come to an understanding of an underlying belief that I hold. Advertising really isn’t all that effective for most entrepreneurs and small business owners. I’m much more in favor of using marketing and advertising. With that said, however, here are some tips I [...]
According to Small Business Administration, 5% of an entrepreneur’s gross sales should be budgeted for advertising. That might not sound like a lot, but if your advertising is efficient, it can provide a health return on investment.
For example, and I know I’ve mentioned this before, but your advertising needs to be targeted. It must speak [...]
Is your advertising effective? Does it accomplish it’s goals and bring in business? If not, read on. If so, go ahead and read on — you just might find a tidbit you hadn’t thought of before. Here are some common mistakes small business owners and service providers make when developing their advertisements. Any one of [...]
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A new video related to the month's theme is posted each Monday.
