Do you have a book marketing plan?

I sincerely hop all the tips and techniques I discussed this month will help you market your book. Now all you need to do is decide which one or ones you want to focus on and lay out you book marketing plan.

Much like a business plan, a book marketing plan has core components you’ll need to get down on paper.

• Your Objective(s)
• Your Strategies
• Your Action Plan

Because your book marketing plan is a subset of your overall business and marketing plan, there is no need for a mission and vision statement.

Your Objectives

These are your primary goals for your book marketing campaign. These are the sign posts that, once accomplished, will help you gauge how successful the campaign was.

So what do you want to accomplish? Number of books sold? Number of interviews with the media? Money earned due to the campaign? Only you can decide this.

Your Strategies

These are the techniques you will focus on to accomplish your goals. Will you host an Amazon Best Seller event? Will you go on a virtual book tour? Will you go on a speaking tour? Will you create a blog?

Although each technique can help you accomplish more than one goal, each one is uniquely suited for specific goals. So you’ll choose your techniques based on the goals you want to reach.

Your Action Plan

This is where you create your road map for the campaign. What will you do and by what date? Lay this out specifically and you’ll be able to measure your progress as you go and make any needed course corrections.

If you would like a more detailed primer on how to create a business and marketing plan, sign up for my free e-course, Business and Marketing Plan Basics for Creative Professionals, at www.planyourbusinessvision.com.