FAQ: I have a small list. I dont need to test, right?
Wrong! Testing is always smart. Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or two dozen addresses and get good results.






Leave a Reply
Before you leave a reply, please note my Comment Policy:
Comments that do not adhere to these guidelines will be deleted and/or marked as SPAM.
Akismet protects this blog from SPAM. So far, 5,824 blocked and counting ...