5 Steps to a Winning Continuity Program

You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much I looked forward to hearing what Daniel Hall had to say during his presentation on continuity programs at Market Your Way to Wealth in April.

Here is the 5-step process Daniel suggests you take to create a continuity program that will not only provide regular income, but support a lifestyle you actually want to live.

Step 1: Examine your interests.

A continuity program is not something you create lightly. You’ll be more successful and able to keep it going for the long haul if it is based on something you are actually interested in and passionate about. Also, if it is based on something you are good at, that helps.

Step 2: Find a hungry audience.

Now take your list of interests, passions and expertise and do the research to find out if there is a hungry audience for what you have to offer. Do some key word research. Search phrases that are three or more words long and are searched for between 50 and 100 times a day are more likely to have buyers searching than just researchers.

Step 3: Determine the model you want to use.

There are several different types of continuity programs you can have:

• membership site
• fixed-term membership site
• coaching program
• association or club

And several other variations on the theme. Which one will work best for what you want to offer and the audience you want to offer it to?

Step 4: Set up the platform to make it work.

You can use protected directories, a membership plugin for Wordpress, and autoresponder service, or just a monthly mailing list. What ever systems and/or technology you need to make your model work, set that up.

Step 5: Market, market, market.

No one will join your program if they don’t know it exists. So you’ll have to continuously market the program to keep up membership.

NOTE: I was so impressed with his presentation, I joined his coaching program on creating continuity programs. Keep your eyes peeled for what I end up producing!