As part of my Twitter strategy, I’m constantly on the lookout for information to share with my followers. I have set up a few Google Alerts for the topics I want to cover and I receive them once a day. And I’ve noticed something that puzzles me: There is a lot of drivel out there [...]
Once you’ve decided to blog for your business, what blogging software should you use? You have options. Here is what I know about the pros and cons of the various platforms you have to choose from.
Hosted vs. Self-Hosted
The first decision you’ll need to make is whether to use one of the many hosted options available, [...]
This question keeps coming up: “How personal … if at all … should I be in my business blog?” Well, that all depends on how you define “personal,” now doesn’t it?
If personal means sharing your dirty laundry on your business blog, then no, you should not get personal in your business blog.
If personal means sharing [...]
First off, a blog naturally attracts at least some traffic just because it is a blog and will get indexed by search engines. But, if your blog was created to support your business, you can’t stop there. Here are five other things you need to consider when blogging for traffic.
Provide Valuable Content
What keeps readers coming [...]
Art is indeed in the eye of the beholder, and a blog can attract those individuals who behold your work and love it. But what should an artist blog about? Here are some ideas.
Share Your Work
I know of several artists who post their latest work on their blog. This works very well if you are [...]
Are you an actor? dancer? comedian? Regardless of how you entertain an audience, blogging can help you attract the gigs you crave and develop the fan base that proves you are worth the investment. Here are some ways that you can use your blog to support your career and business goals.
Share Your Journey
Write about the [...]
It may seem obvious how a non-fiction author can use a blog, but how can a fiction author use it to support their career and business goals? Here are a few tips for using a blog to gain visibility and improve sales of your fiction work.
Keep Your Fans Up to Date
Blog about events you’ll be [...]
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A new video related to the month's theme is posted each Monday.
