The second deadly mistake of home page design is an unprofessional first impression. Many times, this can include improper use of the bells and whistles that online media can offer:
Flash animation
Automatic music playing
Video
and more.
I’m not saying that if you use these things, your website is automatically unprofessional. In fact, when use properly, these things can [...]
One question I often get is “Are there different rules for a blog home page?”
The short answer? No.
But here’s the long answer, just incase you want a more in depth answer.
The 5 Deadly Mistake of Home Page Design …
… and How They Apply to a Blog
Deadly Mistake #1: Not Being Clear on Your Website’s Purpose
No [...]
For one, it is the name of my recently re-designed electronic newsletter. But it is also an acronym for the things that I believe are important in creating an authentic and sustainable business.
Harmony
“Happiness is when what you think, what you say,
and what you do are in harmony.”
~ Mahatma Gandhi
If you are to be happy and [...]
How does someone find what they are looking for on your website?
Yes, a search box can be helpful for larger sites … such as a blog … but the first option should always be your site navigation.
You navigational structure helps visitors to your site understand the over-arching organization and content of your website. Your most [...]
www.HomeSweetHomePageBook.com
So, I’ve spent the last eight posts talking about the keys to home page design, and it’s struck me that I never once provided a clear definition of what a home page is. So, I’ll remedy that situation right now.
The home page of a website is “the opening page.” But what does that mean, really?
These [...]
If you live in the greater Phoenix, AZ, area and are interested in how you can market your local business using article marketing, I’ll be teaching a 3-session coarse at Paradise Valley Community College, starting Saturday, March 6.
During this course, I will show students the basics of article marketing and guide each one through completing [...]
Is it clear what a visitor to your website should do? If not, he or she will probably leave with out doing it.
This is especially important if your goal is to grow your opt-in list or make a sale. Your home page, landing pages and squeeze pages absolutely need to have a clear call to [...]
I’m on Jack Canfield’s ezine list and yesterday’s message started out with this Jack quote:
Decide what you want, review it constantly, and each day do something that moves you toward those goals.
And this got me to thinking … what are my goals? I mean really … beyond the basic put food on the table, keep [...]
Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you.
So your copy needs to be focused on your target market and what they want … not on you and what you want.
I know, I know. It can be tricky sometimes to do [...]
 |
 |
A new video related to the month's theme is posted each Monday.
