In my last post I talked about some practical tips for writing effective headlines. In this post, I’m going to be even more specific and share with you eight different types of headline templates you can use to draw people into your copy.
First, when writing a headline, don’t think of how you should write it, [...]
Since the headline is usually and first thing a read sees, it is the first piece of copy that will either draw in or repel your reader. Therefore, creating compelling headlines is a critical skill in copy writing.
There are plenty of template out there that you can use to create a winning headline, but if [...]
Part Seven of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the seventh and final post in a series of blog posts where I share seven ways to show authority in your writing. This series is an expansion of an article I posted to EzineArticles.com.
7. Don’t Mess with the Language
A [...]
Part Six of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the sixth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I posted to EzineArticles.com.
6. Back Up Your Claims
You don’t [...]
Part Five of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the fifth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I posted to EzineArticles.com.
5. Use Facts and Figures
There is [...]
Part Four of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the forth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
4. State the Benefits and Advantages
Do [...]
Next month, November 2009, I will focus on the topic of Planning for the New Year. Do you have a burning question about this topic that you’d like to see answered on this blog? Then send me your question about planning for the new year using the survey form at the link below and you [...]
Writing copy to place well in search engine rankings is what SEO copywriting is all about. The process includes:
Keyword Research
To rank well for keywords that will actually bring you traffic, you need to find out what search terms people are using. You will then use your results to create meta tags and content for your [...]
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A new video related to the month's theme is posted each Monday.
