Do you have a book marketing plan?

I sincerely hop all the tips and techniques I discussed this month will help you market your book. Now all you need to do is decide which one or ones you want to focus on and lay out you book marketing plan.
Much like a business plan, a book marketing plan has core components you’ll need [...]

Using Chapters as Bait

If there is one thing I know about human nature, it is that we all like free stuff. But receiving something for free can invoke a sense of reciprocity in us … so it may end up not being free at all.
You can use this human quirk as a way to sell more books.
How? Give [...]

Change Is the Norm, Learn to Adapt

Once upon a time, the pace of change in society was so slow that no one noticed. It was pretty much taken for granted that the life of your children and your children’s children would be pretty much the same as your own. In this type of largely homogeneous community, ingrained perceptions and responses passed [...]

Talk About Your Book to Promote It

You’ve written a book, so I’m going to assume that you know your topic well enough to talk about it. Here are some book marketing techniques that use your voice to promote your book.
Radio Interviews
Pitch your topic to both traditional and Internet radio shows. Focus on programs that will reach your target market, where you [...]

Three Ways to Use Audio to Sell Your Book

I know what you might be thinking … books are for readers, not listeners. However, integrating audio into your marketing (and product) mix can help you sell more books and services. Here are three ideas:
Teleseminars
Sean Mise, and ezinearticles.com expert, has this to say about using teleseminars to promote your books:
Create a teleseminar around topics that [...]

Twitter Rant

The other night, I came across some software called Brut Force SEO Twitter Smackdown.
One of the features of this software is as follows:
At certain pre-set times, Smackdown will poll your account, and remove any people who haven’t “Followed You Back”. This automatically removes the “Deadwood” from your list and allows you to get MORE subscribers
And [...]

Leverage Your Writing Talent to Market Your Book

You’ve written a book, so I figure you can write … at least well enough to make use of these two book marketing techniques.
Blogging
Search engines love blogs because of the continuous fresh content that gets posted to them. You can use this to your advantage by having a blog that is related to your topic [...]

Tips for a Better Business and Marketing Plan

Denise Griffitts, Founder and CEO of Your Virtual Assistant and Your Office On The Web, a website design and development company, interviewed me yesterday on her Blog Talk Radio show. I had a blast and shared quite a few bits of useful advice. I thought you’d like to have a listen, too.

Make Your Book Launch Party Unique

Some Ideas for a Creative Book Launch Party
Throwing a book launch party is a great way to start off a book promotion campaign. It helps you spread the word, helps foster your “celebrity” standing, and it can provide a great press hook so you get mentioned in the media.
Here are some ideas you can use [...]

Promoting Your Book with Social Media

In this video, PJ Campbell, author of 101 Author Tips: Creating A Successful Book Campaign, shares her thoughts on using social media to promote a book. She also covers the “four p’s” of book marketing: Positioning, Publicity, Promotion and Passion.

If you would like a copy of Campbell’s book, you can find it on Amazon.com.
This book [...]