When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is different from marketing a product.
Relationships are key.
If you sell vacuums, you [...]
You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]
I’ll admit it, sales is not my strong point. There is some mothering part of me that wants to take care of people … whether they want me to or not … that makes me pull my punches when I try to sell. This is one of the main reasons that I just didn’t cut [...]
Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling.
About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big sales pitch to join Send Out Cards under him, [...]
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]
The Branding Site
The Sales Letter
A Blog
The Squeeze Page
According to Matt Bacak, one of the speakers at Market You Way to Wealth in April, the Squeeze Page is the most important. Because this is the type of page that builds your list.
A squeeze page is a simple but powerful type of [...]
“Success comes from taking the initiative and following up.”
~ Anthony Robbins
Although a retailer can get by without following up after a contact or sale, a service professional really can’t. Remember, it is far less expensive to keep a client and get repeat business than it is to find a new one. Also, your best source [...]
One of the meatiest parts of Arvee Robinson’s presentation at Market Your Way to Wealth in April was about the types of speeches you need to develop for your business. I’ll summarize what she talked about here.
There are three basic types of speeches you’ll need to develop to grow your business. They are the:
I have to admit, I’m a big fan of Arvee Robinson. She has the coolest voice and a really fun personality. She’s also very knowledgeable and giving of her knowledge. Like Lee, she provided a wealth of information at the Market Your Way to Wealth event in April. Here are just a few of the [...]
In my meanderings about he web, I came across this book by Barry Schwartz called The Paradox of Choice: Why More Is Less.
And it struck me that this was something that one of my mentors, Adam Urbanski, says often, that a confused mind will not make a decision. This is why offering your prospects too [...]
