Larger Websites Need Content Management

When a website gets much larger than a minisite, as it often does for branding and feeder websites, such as blogs, you really require some sort of content management system or CMS.
Why do you need a CMS?

It will improve the load-time of your web pages.
It will help you organize and re-organize your web pages more [...]

Peer Into the Crystal Ball …

I would like to share something I got today with you. It was an email from a marketer I really respect, Marlon Sanders. It went something like this:
—
As crazy as it sounds, I can predict your future….
The date is December 31, 2009
He can predict what your life will be like on that date.
http://getyourprofits.com/z/1355/CD28685
—
I’ll admit I [...]

The Single-Action Website: Landing Pages, Squeeze Pages and Minisites

There are several types of website you can have, and as your business becomes more robust, you’ll probably have some of each of them:

The Squeeze Page
The Sales Page
The Branding Website
The Feeder Site

In today’s post, I’m going to talk about the first two types of website, which are really just specific types of minisites.
What is a [...]

10 Things We Love About Ourselves

In this month’s issue of The ART of Business, I talked about how important self esteem is and suggested we create together an online ode to our self esteem: we’ll each create a “10 Things I Love About Me” list and post it here on this blog.
Here are the rules:

Create your list and post it [...]

Get Their Name and Follow Up: Opt-In Boxes & Autoresponders

It has been said that if you don’t have a list, then you don’t have a business. So, how do you collect prospect’s names and market to them through your website?
You have an opt-in box that collects their names and email addresses and loads them into an autoresponder.
In this post, I’m going to concentrate on [...]

Your Domain & Hosting: The First Step Toward Building a Thriving Web Presence

Before you even think about what your website will look like, you should consider what to call it and where it will live. This is your domain (what you call it) and hosting (where it will live). Even by themselves, these two aspects of your website could easily take up the entire article, but I’ve [...]

Another Lunch List

I was just thinking the other day that I hadn’t posted a lunch list since that first one last year. In fact, it was posted on Feb. 1, 2008!
Do you remember what a lunch list is? It’s a list of folks you’d just love to have lunch with — but not just any ol’ folks, [...]