Let Them Experience Your Brand

When you stay at a Double Tree hotel, you get fresh baked chocolate chip cookies.
When you go to a Disney theme park, you are treated to clean facilities and clean cut, personable staff.
When you shop at Nordstrom’s you expect superior customer service.
These are all examples of intangible branding. They are examples of a brand expressing [...]

Let Them Hear Your Brand

Last week, I talked about how you could use visual cues to communicate your brand. This week, I’ll talk about how you can use audio cues. And, because I’m talking about audio, I thought I would do this week’s post in audio, as well.
You can hear this week’s post in two ways: via streaming audio [...]

Let Them See Your Brand

When you see these symbols, what comes to mind?

Did you get them right? Most likely you did, because the companies behind those symbols did an excellent job of branding using visual cues. Other visual cues include color combinations (like Windows) and font use (like T-Mobile).
When creating your brand, you’ll want to incorporate some visual cues [...]

What Is Branding and Why Should You Care?

Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like “Kleenex”, a term, like “roller blades”, a sign or symbol, like Target’s bull’s eye, or any combination of these.
Big companies spend a lot [...]

Are You Scared?

October is one of my favorite months, mostly because I love Halloween. I love decorating with the macabre. I love creating new costumes each year. And I love the silly promotions you can squeeze out of this holiday!
And this October seems to be on steroids. There are real fears out there in the world with [...]