As I’ve tried to fill up posts this month about advertising, I’ve come to an understanding of an underlying belief that I hold. Advertising really isn’t all that effective for most entrepreneurs and small business owners. I’m much more in favor of using marketing and advertising. With that said, however, here are some tips I [...]
According to Small Business Administration, 5% of an entrepreneur’s gross sales should be budgeted for advertising. That might not sound like a lot, but if your advertising is efficient, it can provide a health return on investment.
For example, and I know I’ve mentioned this before, but your advertising needs to be targeted. It must speak [...]
Is your advertising effective? Does it accomplish it’s goals and bring in business? If not, read on. If so, go ahead and read on — you just might find a tidbit you hadn’t thought of before. Here are some common mistakes small business owners and service providers make when developing their advertisements. Any one of [...]
You hear these terms bandied about all the time. They sometimes seem to mean the same thing — it can be confusing, especially for small and solo-buisnesses.
Technially, advertising is a promotional activity that you pay for. It includes ads placed in various media, such as bill boards, e-zines and radio. Advertising is where you pay [...]
Or Why In-Person Networking Is So Important
If you are a solo-preneur or small business owner, it may be very easy to get quite comfortable in your day-to-day routine. This leads to complacency, stagnancy and God knows what else. This is why it is so important to invest in yourself, your mind, your body and your [...]
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A new video related to the month's theme is posted each Monday.
