Marketing Secrets Revealed! (Yeah, right!)
You’ve seen that headline before–it’s a come-on. The fact is, smart marketing is all about building relationships. Unless you’re a fly-by-night company or one of those “get rich quick” scammers, I mean schemers, the only surefire way to get and keep customers is to build a solid relationship with them. You’ve [...]
Are You a Social Butterfly?
Some people have a natural talent for networking. They just love attending weekly “leads” or “tips” groups, monthly Chamber of Commerce dinners, Rotary Club functions, women’s business workshops, charity galas, you name it, they’re there. Instantly recognizable in the community, they’re the women who usually enjoy a high volume of business [...]
Overview of Marketing Plans
Now that you’ve done your Market Research and plotted your Marketing Objectives and Strategies, you’re ready to write out your formal Marketing Plan. Your Plan will:
1. Define your business
Your product or service
Your geographic marketing area: neighborhood, regional, national, or global
Your competition
How you differ from the competition–what makes you [...]
Marketing Objectives
Your marketing objectives should lead to sales. You want to have clear, measurable goals with expected time frames to accomplish them in so your anticipated outcomes will guide your marketing efforts to grow your business. Some examples of measurable objectives would be:
Increase product awareness among existing customers by 30 percent within one year
[...]
Market Research: Doing Your Homework
I. IDENTIFY YOUR TARGET MARKET
Begin your market research by learning who your customers are. Identify them by:
Demographics. What is their age, gender, occupation, income and education level, residence?
Lifestyles. What habits or behavior patterns do they share? Where do they shop, what kind of music do they listen to, what [...]
What Are They And Why Are They Important?
You don’t hear too much Marketing Plans when you first get started in business. Everybody talks about how important your Business Plan is, and it is important, especially if you need to get financing or attract investors. But the truth is, your Marketing Plan is the beating heart [...]
The four basic parts of formal business plans are: the Introduction, Marketing, Financial Management, and Operations. In order to make the business plan writing process more manageable, we’ll break each section down individually according to the type of information it should contain. Remember also to include a professional-looking cover sheet and a table of contents [...]
Business Plans: The Matriarch
Business plans are the modern-day matriarchs of business. They are the wise old women who have “been there, done that,” guiding us, monitoring our business operations to make sure we’re headed in the right direction. Numerous years on earth have given them experience and insight into the way the world works, and [...]
Yes! You Can Fly!
Maybe you’ve always dreamed of starting a business, or you need to make money from a home based business because of your circumstances. Whatever your reason, you can make it happen.
You can fly! We all have wings. Some of us just don’t know why.
Did you know that more than 23 million small [...]
Starting a small business can be challenging, but it’s easy to do if you look at the process as an art.
The word art, according to Webster’s Dictionary, is a “skill acquired by experience, study, or observation…a branch of learning … the conscious use of skill and creative imagination esp. in the production of aesthetic objects.”
It [...]
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A new video related to the month's theme is posted each Monday.
