by Jennifer Tribe, Juiced Consulting
One of the most common refrains I hear from people is, “I can’t create information products…I’m not an expert!”
Yet what is expertise?
Many organizations have tried to pin down the exact criteria that make an expert. They talk about university degrees earned and awards won and how much you’re quoted in the [...]
What Will A Search Engine Optimization Service Do For Me?
A search engine optimization service (SEO) theoretically provides a way to make the search engines (SEs), such as Google, Yahoo, and MSN, find your website when Web surfers type in specific words and phrases. By “optimizing” your Web pages, the SEOs claim that you have a [...]
Do-It-Yourself Website Design
Building your own website is relatively simple. The key is understanding basic small business website design principles. Although fancy fonts and custom graphics are nice, they aren’t enough to make your website successful. And don’t let those Web hosting companies that promise you a $2.99-a-month business website fool you either. They might give [...]
Press release writing is a fairly straightforward process because you use a standard format to set it up. The information you provide will follow the inverted pyramid style used for writing newspaper articles. This means that the most important information comes first, followed by secondary and supplementary information provided in descending order of relevance.
For the [...]
If you’re looking for tips on writing a press release that gets noticed, you’ve come to the right place. We’re here to help you “get the scoop” on what makes a good press release and how to write one that grabs the media’s attention.
You’ve probably heard that writing a press release is a great way [...]
Types of Business Letters
There are many different types of business letters but most will fall into one of two categories: either business casual or a formal business letter. As explained in the Business Writing page, the tone of voice you use will depend on who your intended reader is, and what you hope to gain [...]
Business Writing for the Rest of Us
In business, writing is something you’ll do almost every day, especially if you’re a solo entrepreneur who doesn’t have the budget to hire a copywriter. From business letters to press releases to sales letters and web content, your writing needs to be clear and understandable, so your reader “gets” [...]
Online Marketing: What’s the Point?
Some small business owners don’t bother with online marketing. Maybe they provide a neighborhood service, like running a home-based daycare center or the corner coffee shop, so they think their customers are only those people in their immediate vicinity. It wouldn’t appear necessary for them to do any online marketing — [...]
Small Business Marketing Tools
For any small business, marketing is the key to your company’s survival. But if you’re on a tight budget, how can you attract more customers without bankrupting your business in the process? Don’t worry, it’s an obstacle that many small business owners face, but it can be overcome. You just need to [...]
Hit the Bull’s Eye With Niche Marketing
How To Identify Your Target Market
You know how a target looks, with outer rings that get smaller and smaller as they get closer to the middle, towards the bull’s eye? Identifying your niche, your target market, is like aiming for the bull’s eye. When you can narrow down the [...]
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A new video related to the month's theme is posted each Monday.
