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When you search under the keywords “office management” you find a lot of information targeted to office managers, people who manage the offices of larger companies. But what about those of us who may be the only person in our office or who have such a small staff that everyone takes care of traditional office management duties? Don’t we need to know how to manage our offices better?

Of course we do! Having an well-managed office is essential for the growth of your business, regardless of its current size. So, this month I’ll be discussing different aspects of this topic and how they apply to micro- and small businesses.
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Have you ever noticed how your personal life creaps in and affects your business life? This seems to be even more true if you’re an entrepreneur or small business owner. A case in point:

This month, I’ll be discussing office management for entrepreneurs and small business owners. And, as I started to plan out this month’s content I realized how, once again, my life illustrates some points I think should be made. So, since this is the first of the month, the day I post off-topic stuff, I thought I’d share a bit about my life and how it fits into the topic.

Right now, my office is in a disarray. Piles of paper cover my desk, the floor in front of my desk, as well as the floor next to the floor infront of my desk. You see, last month I started some spinal decompression therapy and all my free time was sucked into a black hole.
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As I’ve tried to fill up posts this month about advertising, I’ve come to an understanding of an underlying belief that I hold. Advertising really isn’t all that effective for most entrepreneurs and small business owners. I’m much more in favor of using marketing and advertising. With that said, however, here are some tips I believe you should apply to your marketing plan — whether you accomplish these with advertising or not, that is not the point.

1. Be Consistently Present
Marketing, advertising and public relations efforts have a cumulative effect. Therefore you need to get your name out in front of people as often as you can. This helps build name awareness.
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